Coaching Skills & Experience
About 2 years ago I realised that my superpower was motivating and teaching entrepreneurs to grow their businesses by using my personal experience of more than 10,000 hours growing my business to $10+ million revenue and making millions in profit.
Skills and experience
I’ve always been an avid learner. ‘Good enough’ are not words that anyone would associate with me. For as long as I can remember, I’ve been obsessed with goal setting, continuous learning and improvement and striving for success.
I love business!
I’ve had great success as an entrepreneur in building my organisation. I have a never ending enthusiasm and passion for helping other businesses to grow and be successful and profitable so that the founder can have a meaningful and amazing life!
My average satisfaction rating on facilitation/trainer feedback from my business growth training and leadership training was 97% in 2015-2016 (I’ve never scored under 93%!). I’m a natural leader and coach and my business growth advice is regularly sought by dozens of business owners.
Starting out
I started my first company Fire and Safety Australia in 2007 after identifying an area of opportunity. Nine years later I still own this company and we have revenues well in excess of $10 million and around 100 people on our team who work in all States and Territories of Australia. I’ve completed several acquisitions and built this business from $0 to one of Australia’s largest emergency response and safety training and services businesses.
Business growth mentoring & coaching
For the last few years I’ve been mentoring, training and advising businesses across Australia with revenues from $250K-$30M+. I conduct annual and quarterly strategic planning days, conduct business growth training, and I am a business coach and business mentor to help business owners to grow their businesses.
I am a trainer for the exclusive Entrepreneurs Organisation (EO) Accelerator Program in Australia where I teach entrepreneurs four modules over 4 days of training per year PEOPLE, STRATEGY, EXECUTION & CASH. For EO I train a world class business growth methodology and back it up with real world case studies from my personal business growth experiences. I teach this program in Melbourne, Adelaide, Brisbane and Sydney with more than 120 regular participants.
Proven results
During my business growth training sessions over the last 2 years, my average feedback from my entrepreneurs classes which normally have 20-40 business owners in attendance is 9.7/10!
I’ve assisted business owners from all industries to grow their businesses and their profits by leveraging my personal business growth experiences in growing a business from $0 to more than $10+million in revenues, employing approximately 100 employees and generating millions of dollars in profit across its history.
I volunteered as a board member and was nominated as the president of a not-for-profit aged care organisation to help turn it around from a $250K loss and on the brink of closure, to a $50K surplus within 3 years.
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- RFF & MFB Firefighter 8 ½ Years (Melbourne & Sydney)
- Founder/Director- Fire and Safety Australia Pty Ltd 9 years
Grown from $0- $10M+ Revenue
- Employed over 100 team members across all geographic regions of Australia
- Completed 2 acquisitions
- Achieved 12th on the BRW Fast 100 List 2012
- Entrepreneurs Organisation Australia Trainer
(Avg. 2015-2016 Feedback Score 9.7/10)
Training topics include: Strategy, Execution, People, Cash – Full day sessions run for entrepreneurs with businesses $250K-$30M Revenue
- I assisted (as board member and president) in the turn-around of an aged care NFP organisation from an annual loss of $250K to a positive surplus of $60K within 3 years
- Anthill Top 30 entrepreneur under 30 years old – 2012, 2013, 2014
- Strategy Day facilitator – Facilitation of more than 25+ Annual and quarterly strategic planning days for companies $2m – $15m revenue
- Sales Process & Sales Training Facilitator
Since we completed the strategic planning process with Steve, there has been an immediate and noticeable improvement in communication and alignment in our senior team. We have seen action on growth opportunities we just never got around to previously. Steve has a knack of breaking down and reverse engineering success, regardless of the type of business.
Rob Aubin, CEO LA BIOSTHETIQUE Australia & NZ - https://labiosthetique.com.au
Steve is the greatest business coach I have encountered, and an absolute inspiration. I was fortunate enough to learn from him over 18 months. He's direct, courageous and an absolute master at his craft. My experience during the program, as well as 1:1 with him has been a complete game changer to scale my business.
Sally Caroline - Director, Sally Klopper
Design - https://sallycaroline.com/
We have known Steve for many years now and his passion, commitment and drive is second to none. He always goes the extra mile and genuinely cares about the success of our business. Recently we attended a workshop with Steve to discuss growing our business for the purposes of selling for the best price. We walked away feeling very motivated and inspired. The level of professionalism and constructive advice was first class. I would recommend Steve and Courage for Profit to anyone.
Terry Kershaw
- Director
, East Coast Fire and Safety - https://www.eastcoastfireandsafety.com.au/
Steve McLeod has been an excellent source of constant inspiration, positivity and encouragement. It was thanks to him and the many training sessions of his I’ve attended, that I found the courage to move out of my comfort zone and attempt to explore and conquer unknown territories. As challenging as my journey as an entrepreneur has been; Steve’s training enabled me to cope with constant stress by analyzing my goals; through an objective and prudent assessment of their merits and requisite resources. Today I am adept at keeping my emotions out of my business dealings and setting clearer and more achievable goals for myself and my company.
Diksha Khana -
Director, Amazeology - https://amazeology.com.au/
After doing Steve's training session I walked away with my mind completely blown. It's amazing how after a few hours he brought so much clarity on what it takes to truly scale our company with a step by step roadmap. If you're looking for help with the growth of your business, Steve is your man.
Nathan Chan - Publisher, Foundr Magazine - https://foundrmag.com
I’ve seen Steve McLeod from Courage for Profit in action for over a year now. His business knowledge and delivery of strategy is first class. Steve also has an analytical business mind. From these seminars we approached Steve to work with us in our business Nieuvision. Steve is now conducting our annual strategy day and quarterly strategy days in addition we requested his expertise in assisting us on our advisory board.
If you have a strong desire to align you business, grow your business to the next level and make sure you are keeping the business on the right path, I would highly encourage using Courage for Profit.
Rick Nieuwenhoven, CEO Nieuvision Australia - https://www.nieuvision.com.au
I have been lucky enough to be involved in both 1 on 1 and group training with Steve Mcleod and can't speak highly enough of his knowledge and passion for helping others. Working with Steve I have learnt specific strategies around growth, people, process and finance, he has given me a thorough understanding and a know how to implement the learnings with instant and measurable results. More importantly, Steve has always followed up and held me accountable ensuring I get the most out of each session. I have no hesitation in recommending Steve and would highly encourage anyone to get involved in his coaching or training.
Joe Woodham - Director,
Torii Recruitment - https://www.toriirecruitment.com.au/
Steve recently ran a Strategy Day for our leadership team. I cannot think of a better person to have helped our leadership team establish goals, actions, accountabilities and most importantly achieved alignment. Importantly Steve ensured that we implemented our actions following the Strategy Day so it was not just another bottom draw planning document as so many other companies do.
With his enthusiasm and firsthand experience as a CEO of a high growth business to share, I would highly recommend Steve if you want to rapidly grow your business.
Corey White – Director – Haines Medical Australia - https://www.hainesmedical.com.au
Steve isn’t just another strategy consultant. It’s like a discussion of everything he has ever read and learned, tried and tested through practice with an acknowledgement that your business has its own set of intricacies. We learn from our mistakes as much as our successes and Steve is humble enough to admit he has learnt from both. He talks from experience and that’s why I listen with trusting ears.
Andrew Hardwick
- Director
, Hard Edge - https://www.hardedge.com.au/
Thanks for a fantastic afternoon of learning at our recent retreat. Everyone present walked away with a better understanding of their businesses and a bag full of practical actions to implement within them.
Dean Cherny - Founder & CEO, Marketing Melodies - https://www.marketingmelodies.com.au
You feel the hunger and drive the second you meet Steve and its infectious. There is no B.S and he cuts deep into the very fabric of why I am in business. To be at the top of your game you have to go through some testing times, and Steve has come out the other side, providing a spring board of learning and experience to catapult businesses to excel.
Rotem Rotenberg -
Director,
Cobild - https://www.cobild.com.au/
I was lucky enough to have steve as a mentor…and the wealth of knowledge he imparted to me during this time was once in a lifetime. Steve has a way of guiding each entrepreneur to truly be inspired to achieve more than they could imagine through implementing his simplified tools which led him to his own business success. Steve is so passionate about sharing his keys to success.
Hannah Vasicek -
Director
, Francesca Jewellery - https://www.francesca.com.au/
I have known Steve for a number of years in different capacities. When I needed strategic guidance Steve was the first person that came to mind. He is a clear thinker who was able to assist me elucidate my commercial goals and objectives. Steve manages to eliminate the “outside noise” and facilitated the creation of my plan and roadmap in a practical and effective way.
Mark Franks
- Aberdeen Paper - https://www.aberdeenpaper.com.au/
Steve is an amazing mentor! He was incredibly generous when I was going through some major business challenges with the buyout of a business partner, subsequent growth and eventually the sale of the business. Steve helped me identify the top key areas to focus which have had dramatic effects on the bottom line. One change implemented after a session with Steve resulted in a 15% increase in gross profit. I cannot recommend Steve more highly and hope to use his services in future businesses.
Rebeka Morgan
- Director,
Living Fundraisers - https://livingfundraisers.com.au/
I have been fortunate enough to attend some of Steve’s training sessions as well as one-on-one mentoring sessions. Steve is one of the most astute business people I have ever met. His depth of knowledge and ability to cut through to the core issue are outstanding. A recent training session of Steve's that I attended was absolutely world
Warrick Stebbean -
Director
, CHT Melbourne - https://www.chtmelbourne.com.au/
The very first day Steve ran a strategy session for the company he helped us achieve more alignment amongst our management team than we have ever had before. He helped us implement systems for accountability and focus that enabled us to have our most profitable quarter ever and to improve sustainability within the company. Steve is able to ask the tough questions and get straight to dealing with core issues.
Richard Stafford
- Managing Director
, Blackbird IT - https://www.blackbirdit.com.au/
